At Contractor 20/20 - Plumbing, Marketing and Advertising, HVAC Marketing and Advertising & Electric Marketing and Advertising is our Specialty. Contractor 20/20 serves over 100 independent contractors in 40 states with complete direct mail. TV and radio advertising agency services and consumer research services. We have developed, researched and tested the "most successful" marketing techniques. We are the largest advertising agency serving independent contractors in the nation. If you wish to maximize your sales to prior customers and new customers - if you want to learn how other contractors hav achieved 15-20% net profit, give us a call at (607) 770-8933, ext. 80 and request a referral list.

YELLOW PAGES & PLUMBING MARKETING
Note: this was originally a post I made to the ServiceRoundTable.com.
You need to economically test different medias, track them properly and then invest prudently in a combination that both builds positive awareness and gives a call to action that can be measured for effectiveness. I have surveyed over 250 plumbing companies. I have charted their new customer costs from yellow pages. As low as $23 as high as $480. Most are around $100. All of the ones under $50 had ads that fell into 4 very similar looks. The ads usually feature one main point having to do with price or speed of service or trust. There are some wordy ads that work great in upscale areas and college towns, but do terrible in more average, working class or ethnic areas.

I have seen companies change the design of their ad and triple their results. I have also seen them lose 70% of the results by going from a good design to a bad one.
I remember teaching a marketing seminar in St. Louis where a contractor told how his results dropped when his YP introduced double trucks and he lost first position, having not changed his ad at all.

I have also see the huge effect in Atlanta when we ran a TV campaign just prior to the need for heating and how with just 30% of the households reached, it tripled the calls for that day. That is always the best day of the year, when consumers discover problems with their heating system on the first day they turn it on for the year.

SUMMARY
1) Ad design effects your results.
2) Ad placement in your section effects results.
3) Positive name recognition affects results.



I am proud to be associated with the largest and most respected contractor groups in the nation as a
PHCC/QSC (Quality Service Contractors Industry Partner) and as a Service Roundtable Consult Partner.

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A Final personal note.. The marketing industry has a long dark history of disreputable operators. If you have been in business for a time, no doubt you have your own story to tell. That is why I urge you to check our referrals … see for yourself how our counsel has been a blessing to contractors from Coast to Coast. If you do, you will learn how faithful to our clients' interests we are, so different from too many clients' past experiences. Click Here to E-Mail Mike