At Contractor 20/20 - Plumbing, Marketing and Advertising, HVAC Marketing and Advertising & Electric Marketing and Advertising is our Specialty. Contractor 20/20 serves over 100 independent contractors in 40 states with complete direct mail. TV and radio advertising agency services and consumer research services. We have developed, researched and tested the "most successful" marketing techniques. We are the largest advertising agency serving independent contractors in the nation. If you wish to maximize your sales to prior customers and new customers - if you want to learn how other contractors hav achieved 15-20% net profit, give us a call at (607) 770-8933, ext. 80 and request a referral list.
It’s EASY to WORK with Contractor 20/20 on your time table.
NARROW THE DEMOGRAPHIC as to
1. Age and Gender
2. Geographic Area
3. Lifestyle and Income
4. Type of Customer to Target: Current, Former, Unattached, Competitors

SURVEY the MEDIA AVAILABLE
To find BEST BUYS using COST PER THOUSAND consumer reached analysis.

SURVEY CONSUMERS to DETERMINE CLIENTS
STRENGTHS & WEAKNESSES

IDENTIFY BEST TIME to PROMOTE to MAXIMIZE RESPONSE
1. Seasons
2. Months
3. Weeks
4. Day of Week
5. Time of Day
6. Special Events

COPY WRITING
CONSIDER:
1. Why does the CONSUMER want the PRODUCT? (emotionally)
2. What does the CLIENT do better than his COMPETITION?
3. Why should the consumer buy the PRODUCT right now?

SHORT CUT
 1. MIMIC SUCCESSFUL CAMPAIGNS from others parts of the country.
2. REPEAT & UPDATE past successful campaigns.



I am proud to be associated with the largest and most respected contractor groups in the nation as a
PHCC/QSC (Quality Service Contractors Industry Partner) and as a Service Roundtable Consult Partner.
A Final personal note.. The marketing industry has a long dark history of disreputable operators. If you have been in business for a time, no doubt you have your own story to tell. That is why I urge you to check our referrals … see for yourself how our counsel has been a blessing to contractors from Coast to Coast. If you do, you will learn how faithful to our clients' interests we are, so different from too many clients' past experiences. Click Here to E-Mail Mike