At Contractor 20/20 - Plumbing, Marketing and Advertising, HVAC Marketing and Advertising & Electric Marketing and Advertising is our Specialty. Contractor 20/20 serves over 100 independent contractors in 40 states with complete direct mail. TV and radio advertising agency services and consumer research services. We have developed, researched and tested the "most successful" marketing techniques. We are the largest advertising agency serving independent contractors in the nation. If you wish to maximize your sales to prior customers and new customers - if you want to learn how other contractors hav achieved 15-20% net profit, give us a call at (607) 770-8933, ext. 80 and request a referral list.

STEP TWO
DIRECT MAIL STUDY
We target your most likely buyers by age or homeowner, age of home and home value. Our experience shows that over 80% of responses come from less than 30% of the homeowners. Our job is to get the "dead wood" off the list to maximize efficiency.
FACT: Most contractors lose the profit they work so hard for during slow times. That problem can be "cured" by effective direct mail.

YELLOW PAGE STUDY
1. We determine your cost per new customer.
2. We consider how your ads content, placement, as well as your top of mind awareness are affecting your results.
3. We show you how your numbers compare to the national averages and top results.
4. We recommend proven methods to increase response.
FACT: Proper placement, content and awareness method can make your advertising results six times better.

MEDIA SURVEY--- We call every radio, TV and cable station in your area to determine the most efficient ways to build awareness.
1. Targeted to your best customers by age, gender, income and lifestyle.
2. Your target area-your service area.
3. We calculate the cost per percentage part of target audience reached with each commercial (CPP) to determine best advertising buys in your area.
FACT: Most contractors waste more then half their advertising dollars.



I am proud to be associated with the largest and most respected contractor groups in the nation as a
PHCC/QSC (Quality Service Contractors Industry Partner) and as a Service Roundtable Consult Partner.

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A Final personal note.. The marketing industry has a long dark history of disreputable operators. If you have been in business for a time, no doubt you have your own story to tell. That is why I urge you to check our referrals … see for yourself how our counsel has been a blessing to contractors from Coast to Coast. If you do, you will learn how faithful to our clients' interests we are, so different from too many clients' past experiences. Click Here to E-Mail Mike