At Contractor 20/20 - Plumbing, Marketing and Advertising, HVAC Marketing and Advertising & Electric Marketing and Advertising is our Specialty. Contractor 20/20 serves over 100 independent contractors in 40 states with complete direct mail. TV and radio advertising agency services and consumer research services. We have developed, researched and tested the "most successful" marketing techniques. We are the largest advertising agency serving independent contractors in the nation. If you wish to maximize your sales to prior customers and new customers - if you want to learn how other contractors hav achieved 15-20% net profit, give us a call at (607) 770-8933, ext. 80 and request a referral list.

DIRECT MAIL RESPONSE RATES
Response rates are affected by
1)The artwork you use
2)The qualities of the target you mail
3)How often you have mailed that target
4)The number of undecided customers in your market
5)The offer in your mailer
6)How well known and respected your company is in your area

Before you buy a mailer you should ask for actual tracking from past mailers so you have an educated expectation of results. You might even want to call past users of the mailer yourself. We have spent millions and tested dozens of mailer trying to figure this out.

IN OUR EXPERIENCE WE BELIEVE...
Plumbers should expect an 80% chance of profitable mailings on the first try and 90% on the second try. HVAC should expect a 65% chance of profitable mailings for replacement out of season and 80% in season. HVAC should only expect success for tune up mailings in season.

After you have done mailings for 6 months you can determine a reliable new customer cost number. Once you know that cost you can adjust prices to cover the cost and then grow your company as fast as you can staff it. Next get your prices in balance with your labor cost, your sales in balance with your overhead, make sure you have sufficient staff to hit the sales number, get some training to drive up average tickets and customer satisfaction and only then are you on the road to 20% net profit and unlimited growth.



I am proud to be associated with the largest and most respected contractor groups in the nation as a
PHCC/QSC (Quality Service Contractors Industry Partner) and as a Service Roundtable Consult Partner.

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A Final personal note.. The marketing industry has a long dark history of disreputable operators. If you have been in business for a time, no doubt you have your own story to tell. That is why I urge you to check our referrals … see for yourself how our counsel has been a blessing to contractors from Coast to Coast. If you do, you will learn how faithful to our clients' interests we are, so different from too many clients' past experiences. Click Here to E-Mail Mike