At Contractor 20/20 - Plumbing, Marketing and Advertising, HVAC Marketing and Advertising &
Electric Marketing and Advertising is our Specialty. Contractor 20/20 serves over 100 independent
contractors in 40 states with complete direct mail. TV and radio advertising agency services and
consumer research services. We have developed, researched and tested the "most successful"
marketing techniques. We are the largest advertising agency serving independent contractors
in the nation. If you wish to maximize your sales to prior customers and new customers - if you want to learn how other contractors
hav achieved 15-20% net profit, give us a call at (607) 770-8933, ext. 80 and request a referral list.
HIGH PRICES ...
NOT CAUSED BY ADVERTISING COSTS
Note: this was originally a post I made to the
ServiceRoundTable.com.
A RoundTable member posted (name deleted) is advertising all over the place. He is spending bags of money each
month on radio ads. I have friends and family repeating his slogan to me constantly,
Who do you think pays for all those ads?
There seems to be a concept implied here that advertising cost drives up prices.
I answered in my post:
That is dead wrong...
Let me prove it.
What is more of a factor to drive up prices? The 20% new customer acquisition cost of
advertising to keep the men and trucks and staff you have busy. Or the 40% of uncovered
overhead cost and 25% labor cost per unsold hour waiting for the phone to ring?
What about the fact that as a percentage of sales that overhead can often drop by adding another
truck given that you have sufficient space and supervision already in place.
So in both of these instances it is less expensive to advertise and achieve what economists call
ECONOMICS OF SCALE rather than abide with wasted time and economical potential growth.
I am proud to be associated with the largest and most respected contractor groups in the nation as a
PHCC/QSC
(Quality Service Contractors Industry Partner) and as a Service Roundtable Consult Partner.
A Final personal note.. The marketing industry has a long dark history
of disreputable operators. If you have been in business for a time, no doubt you have your own story to tell.
That is why I urge you to check our referrals … see for yourself how our counsel has been a blessing to
contractors from Coast to Coast. If you do, you will learn how
faithful to our clients' interests we are, so different from too many clients' past experiences.
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