At Contractor 20/20 - Plumbing, Marketing and Advertising, HVAC Marketing and Advertising &
Electric Marketing and Advertising is our Specialty. Contractor 20/20 serves over 100 independent
contractors in 40 states with complete direct mail. TV and radio advertising agency services and
consumer research services. We have developed, researched and tested the "most successful"
marketing techniques. We are the largest advertising agency serving independent contractors
in the nation. If you wish to maximize your sales to prior customers and new customers - if you want to learn how other contractors
hav achieved 15-20% net profit, give us a call at (607) 770-8933, ext. 80 and request a referral list.
NOT ON THIS LIST, BIG TO DIFFER
Note: this was originally a post I made to the
ServiceRoundtable.com.
I have studied over 250 contractors in 26 states and Canada. This is how I see it. A low priced
TM has a marketing advantage in four areas.
A higher percentage of appointments booked even 90% and a higher percentage of appointments
sold and higher customer retention and referrals.
The main advantage of flat rate is the ability to disguise your actual prices. That being said ...
it is rare that I see a TM guy make net profits over 8%. I often see well run flat raters
holding profits over 15%.
I do have a client, a TM guy who has profits over 20% (charges over $200/hour and says so upfront).
The truth is some flat raters never see a problem that a price increase won't solve and some
TM guys seem to suffer from some deep seated need to be poor. The worst flat rates destroy consumer
confidence in the industry. Sure the press and the attorney generals love them, but they are
a curse to the trade. And those under-priced TM guys work 30 years to make 5 years of profit.
BEING GOOD IS SIMPLE...
1) Be skilled & efficient in everything you do.
2) Let consumers know (brand) in emotional terms why they want you (trust) and in
practical terms why they need you (skill).
3) Track your true cost of bringing your goods to market.
4) Add 25% mark up for you.
I am proud to be associated with the largest and most respected contractor groups in the nation as a
PHCC/QSC
(Quality Service Contractors Industry Partner) and as a Service Roundtable Consult Partner.
A Final personal note.. The marketing industry has a long dark history
of disreputable operators. If you have been in business for a time, no doubt you have your own story to tell.
That is why I urge you to check our referrals … see for yourself how our counsel has been a blessing to
contractors from Coast to Coast. If you do, you will learn how
faithful to our clients' interests we are, so different from too many clients' past experiences.
Click Here to E-Mail Mike
