At Contractor 20/20 - Plumbing, Marketing and Advertising, HVAC Marketing and Advertising & Electric Marketing and Advertising is our Specialty. Contractor 20/20 serves over 100 independent contractors in 40 states with complete direct mail. TV and radio advertising agency services and consumer research services. We have developed, researched and tested the "most successful" marketing techniques. We are the largest advertising agency serving independent contractors in the nation. If you wish to maximize your sales to prior customers and new customers - if you want to learn how other contractors hav achieved 15-20% net profit, give us a call at (607) 770-8933, ext. 80 and request a referral list.
BUILDING A BRAND NAME
 40,000 consumers were interviewed by Young & Rubicam & New York advertising agency giant to determine how a brand name is built.
 RECOGNIZABLE BRAND LET'S YOU STAND OUT FROM COMPETITION.
The building of a successful brand occurs through a very specific progression of consumer perceptions.
DIFFERENTIATION
Without differentiation - the perceived distinctiveness of a brand -- consumers have no basis for selection or loyalty.
RELEVANCE
If a brand isn't relevant, (personally appropriate) to consumers, it isn't going to attract and keep them. There is a strong, positive correlation between relevance and market penetration. Together, relevance and differentiation represent "Brand Strength," an important indicator of future performance.
ESTEEM
If a business is successful in creating "relevant differentiation," consumers usually respond with a high esteem for the brand. Esteem is related to the perception of quality and increasing popularity.
KNOWLEDGE
If a brand has established the relevant differentiation and consumers come to hold it in high esteem, knowledge develops. Knowledge is much more than being aware of the brand; it also involves an understanding of what the brand stands for. Knowledge is not a consequence of media weight alone. Spending money against a weak idea will not buy knowledge.
RELATIONSHIPS
 The relationships between these four measures reveals much about the current and future status of a brand. Strong, newer brands tend to show higher levels of differentiation, lower esteem.
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